Bankaroo: A Fun & Interactive Way to Learn Money Management
Mobile
Product Designer
2022-2023
FinTech & Education
© All rights reserved To Tripeam
Overview
Let's face it, money is usually a scary topic that isn't talked about too much - the "elephant in the room".
For this reason, I created "Bankaroo" that presents an App that functions as a virtual playground, where learning becomes an experiential adventure, different from what you know. The user can acquire extensive financial knowledge, while making various decisions. Every choice the user makes will lead to a different financial consequence, and thus, while making mistakes or successes - the user will learn about money in a varied way.
Finally, by dealing with different scenarios from everyday life, users will gain important skills that will enable them to live a better future financially in a reality where the cost of living is rising.
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High Level Goals
Equip Israeli teenagers (16-18) with essential financial knowledge and skills to improve their financial literacy and future decision-making.
The Problem
Teenagers lack essential financial education, leaving them unprepared to navigate real-world financial decisions.
While money management is a crucial life skill, it is often overlooked in traditional education, creating a gap in financial literacy. As the cost of living continues to rise, young individuals struggle to make informed financial choices, impacting their future financial well-being.
What We Heard
It all started when people kept saying:
"I can’t find events that interest me, and even when I do, it’s hard to connect with others who share my passions"
Users are overwhelmed by irrelevant content, making it hard to find events that match their interests. Even when they do, forming genuine connections with like-minded people often feels intimidating or out of reach. This leaves many users frustrated, disconnected, and unsure where to turn for meaningful experiences.
Market Landscape: Competitor Research
Our research revealed that users struggle to find events that match their interests and connect with like-minded people. Casual users seek simplicity, while engaged users look for better tools to foster meaningful connections.
+54 user interviews conducted to understand event discovery challenges.
+23 survey responses identifying user pain points.
4 key user needs identified through research.
What the Data Taught Us | Pain Points
Research and User Insights
To better understand these frustrations, we conducted in-depth research, including interviews, surveys, and usability studies. Here's what we discovered:
60% Of Users
Struggle to discover events tailored to their unique preferences.
48% Of Users
Report feeling disconnected even after attending events, citing a lack of tools for fostering deeper connections.
73% Of Users
Feel anxious about attending events alone.
55% Of Users
Users want curated suggestions, not just endless lists.
Translating Insights into Needs
With our research insights and competitor analysis in hand, we set out to map the key requirements and needs of our users. This step ensured that our design process was firmly grounded in addressing real pain points and delivering meaningful value to our audience.
Seamless Onboarding
New users need a frictionless way to explore the platform and discover its benefits immediately.
Simplified Event Discovery
Users need an intuitive, fast way to find events tailored to their interests.
Personalized Recommendations
Users want suggestions that feel relevant and aligned with their hobbies and location.
Tools for Social Interaction
Users need features to connect easily with like-minded individuals before, during, and after events.
Solutions - Key Feature 1
Onboarding user flow
The user onboarding allows individuals to highlight their interests, personal details, and preferences. This setup enables tailored event recommendations, helps connect users with like-minded people, and creates a more engaging experience from the start.
65% Reduction in Onboarding Time
Faster and smoother experience for new users.
70% Increase in Completion Rates
More users completed their profiles, unlocking personalized recommendations.
55% Increase in Returning Users
Strengthened engagement by encouraging users to come back.
Key Feature 2
Generated User profile
The generated user profile lets individuals showcase their interests, personal details, and preferences. This feature helps users connect with like-minded people and discover events that match their unique interests, enhancing community engagement.
Solutions - Key Feature 3
Events Discovery
The user onboarding allows individuals to highlight their interests, personal details, and preferences. This setup enables tailored event recommendations, helps connect users with like-minded people, and creates a more engaging experience from the start.
Personalized event feed that recommends activities based on user interests, preferences, and social connections, making it easier to find relevant experiences.
A simple and intuitive menu that allows users to seamlessly switch between home, events, groups, and chats.
An intuitive event filter, allowing users to refine their search by location, event type, price, category, and duration for a personalized discovery experience.
Event Details & Community Tools
The event details screen provides key information like the title, date, time, location, and description. Users can engage through a chat feature to coordinate with others, a team section for group activities, and a gallery to view and share event photos. These features ensure users stay informed, connected, and engaged throughout the event.
Responsive version
The responsive web app provides users with a seamless experience to browse events and connect with their communities. The interface features personalized recommendations, easy access to relevant categories, and a search function to discover events based on interests and location. Designed for flexibility, users can interact with their communities and explore events from any device, ensuring consistent engagement.
Solutions - Key Feature 4
Tools for Social Interaction
The chat feature helps users connect before, during, and after events. It enables direct messaging, group coordination, and community discussions, making it easier to plan, engage, and share experiences. Users can also view event-related media, ensuring a more interactive and connected experience.
Personalized Activity Analytics
This dashboard provides users with a data-driven snapshot of their engagement on the platform. The interactive graph compares total events from this month versus last month, allowing users to track trends and growth. Below, key analytics such as profile views, groups joined, and active time offer deeper insights into user activity, highlighting changes with percentage indicators. These metrics help users stay informed about their interactions and overall engagement.
Style-guide
The user onboarding allows individuals to highlight their interests, personal details, and preferences. This setup enables tailored event recommendations, helps connect users with like-minded people, and creates a more engaging experience from the start.
Key Learnings
Through extensive research and competitor analysis, we identified crucial challenges that guided our design process. These insights helped us address real user needs and deliver impactful solutions:
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Reaching the Right Target Audience
Through this project, I learned the importance of deeply understanding user behavior and preferences. Early competitor analysis and audience research ensured that every feature directly addressed users’ pain points, resulting in a platform that feels personalized and engaging.
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Continuous Validation and Iteration
Ongoing user testing was vital in refining the design. Regular feedback sessions revealed areas for improvement, helping me prioritize user needs and create a more intuitive and seamless experience.
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Clarifying User Personas
Defining user personas early in the process allowed me to align design decisions with real-world user goals. Understanding the diversity in user preferences led to the development of more meaningful and relevant features for each persona.
Let’s Talk About Impact
Through strategic design and user-focused improvements, we achieved measurable results that enhanced user experience and engagement. Here’s the impact we created:
40%
Increase in event participation rates, helping users connect through shared experiences.
3X
More user-generated content shared within the platform, fostering stronger community engagement.
48%
Improvement in returning users after adding interactive features like chat and galleries.
+12
Expanded to 12 new regions with enhanced accessibility
Fun Fact
The most popular event category in the first month? Sunset yoga and wine tastings! 🥂🙆🏻♀️
