Connecting People Through Personalized Events

Tripteam

Lead Product Designer

2023-2024

Events & Social Networking

Overview

Tripteam is a platform built for people who seek connection through shared experiences. Whether you’re passionate about cooking, hiking, or discovering new cultures, Tript makes it easy to find and create events that bring like-minded individuals together.

With a focus on simplicity and personalization, the platform helps users build communities around their interests, fostering connections that feel natural and meaningful. From casual meetups to organized gatherings, Tripteam empowers individuals to turn their hobbies into opportunities to connect, learn, and grow—locally and globally.

High Level Goals

Create a seamless and intuitive platform for discovering personalized events, connecting with like-minded individuals, and fostering connections through shared experiences.

First, Let's talk about the numbers

Through strategic design and user-focused improvements, we achieved measurable results that enhanced user experience and engagement. Here’s the impact we created:

33%

Growth in event participation after improving onboarding and discovery.

3X

Increase in user-generated content shared in groups and discussions.

34%

Improvement in returning users after adding interactive features like chat and galleries.

+12

Expanded to 12 new regions with enhanced accessibility

Fun Fact

The most popular event category in the first month? Sunset yoga and wine tastings! 🥂🙆🏻‍♀️

The Problem

Users struggle to discover events and build meaningful connections that align with their unique interests.

The platform’s challenge lies in bridging the gap between event discovery and fostering authentic relationships. While users want to feel connected and understood, they often find it difficult to identify events that resonate with their passions. Additionally, even when they attend events, they face barriers to forming deeper connections with like-minded individuals.

What We Heard

It all started when people kept saying:

"I can’t find events that interest me, and even when I do, it’s hard to connect with others who share my passions"

Users are overwhelmed by irrelevant content, making it hard to find events that match their interests. Even when they do, forming genuine connections with like-minded people often feels intimidating or out of reach. This leaves many users frustrated, disconnected, and unsure where to turn for meaningful experiences.

Market Landscape: Competitor Research

Our research revealed that users struggle to find events that match their interests and connect with like-minded people. Casual users seek simplicity, while engaged users look for better tools to foster meaningful connections.

+54 user interviews conducted to understand event discovery challenges.

+23 survey responses identifying user pain points.

4 key user needs identified through research.

What the Data Taught Us | Pain Points

Research and User Insights

To better understand these frustrations, we conducted in-depth research, including interviews, surveys, and usability studies. Here's what we discovered:

60% Of Users

Struggle to discover events tailored to their unique preferences.

48% Of Users

Report feeling disconnected even after attending events, citing a lack of tools for fostering deeper connections.

73% Of Users

Feel anxious about attending events alone.

55% Of Users

Users want curated suggestions, not just endless lists.

Translating Insights into Needs

With our research insights and competitor analysis in hand, we set out to map the key requirements and needs of our users. This step ensured that our design process was firmly grounded in addressing real pain points and delivering meaningful value to our audience.

Seamless Onboarding

New users need a frictionless way to explore the platform and discover its benefits immediately.

Simplified Event Discovery

Users need an intuitive, fast way to find events tailored to their interests.

Personalized Recommendations

Users want suggestions that feel relevant and aligned with their hobbies and location.

Tools for Social Interaction

Users need features to connect easily with like-minded individuals before, during, and after events.

Solutions - Key Feature 1

Onboarding user flow

The user onboarding allows individuals to highlight their interests, personal details, and preferences. This setup enables tailored event recommendations, helps connect users with like-minded people, and creates a more engaging experience from the start.

65% Reduction in Onboarding Time

Faster and smoother experience for new users.

70% Increase in Completion Rates

More users completed their profiles, unlocking personalized recommendations.

55% Increase in Returning Users

Strengthened engagement by encouraging users to come back.

Key Feature 2

Generated User profile

The generated user profile lets individuals showcase their interests, personal details, and preferences. This feature helps users connect with like-minded people and discover events that match their unique interests, enhancing community engagement.

Solutions - Key Feature 3

Events Discovery

The event discovery process is designed to help users find meaningful experiences effortlessly. By leveraging user preferences, interests, and social connections, the platform curates a personalized event feed, making it easier to discover relevant activities.

Advanced filtering options allow users to refine their search based on location, event type, price, and duration—ensuring a seamless and engaging discovery experience.

Personalized event feed that recommends activities based on user interests, preferences, and social connections, making it easier to find relevant experiences.

A simple and intuitive menu that allows users to seamlessly switch between home, events, groups, and chats.

An intuitive event filter, allowing users to refine their search by location, event type, price, category, and duration for a personalized discovery experience.

Event Details & Community Tools

The event details screen provides key information like the title, date, time, location, and description. Users can engage through a chat feature to coordinate with others, a team section for group activities, and a gallery to view and share event photos. These features ensure users stay informed, connected, and engaged throughout the event.

Responsive version

The responsive web app provides users with a seamless experience to browse events and connect with their communities. The interface features personalized recommendations, easy access to relevant categories, and a search function to discover events based on interests and location. Designed for flexibility, users can interact with their communities and explore events from any device, ensuring consistent engagement.

Solutions - Key Feature 4

Tools for Social Interaction

The chat feature helps users connect before, during, and after events. It enables direct messaging, group coordination, and community discussions, making it easier to plan, engage, and share experiences. Users can also view event-related media, ensuring a more interactive and connected experience.

Personalized Activity Analytics

The dashboard provides users with a data-driven snapshot of their engagement on the platform. The interactive graph compares total events from this month versus last month, allowing users to track trends and growth. Below, key analytics such as profile views, groups joined, and active time offer deeper insights into user activity, highlighting changes with percentage indicators. These metrics help users stay informed about their interactions and overall engagement.

Style-guide

The style guide serves as the foundation for visual consistency across the platform, ensuring a unified look and feel. It includes a carefully curated color palette to enhance readability and accessibility, a structured typography system for clear hierarchy, and a refined set of icons that align with the brand’s visual language.

Key Learnings

Reaching the Right Target Audience
Through this project, I learned the importance of deeply understanding user behavior and preferences. Early competitor analysis and audience research ensured that every feature directly addressed users’ pain points, resulting in a platform that feels personalized and engaging.

Continuous Validation and Iteration
Ongoing user testing was vital in refining the design. Regular feedback sessions revealed areas for improvement, helping me prioritize user needs and create a more intuitive and seamless experience.
Clarifying User Personas
Defining user personas early in the process allowed me to align design decisions with real-world user goals. Understanding the diversity in user preferences led to the development of more meaningful and relevant features for each persona.

Eden Shine